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Expert Tips for
Independent Financial Planners

At Liberty Partners, our goal is to help you work beyond basic office operations so you can achieve more than you ever thought possible. Whether you want to learn about building a client base, the latest investment trends, or servicing your clients, Brad Atkins is here to help. Subscribe to this blog if you want to learn to work in your business instead of on your business.

Did You Reach Your Goals in the First Quarter?

If you subscribe to the 12-week quarter rule, the first quarter is done. Are you on pace for your goals?

We're finishing up quarter one and it's an import time in the 12-week quarter rule.

If you subscribe to the 12-week quarter rule where we work 12 weeks out of the quarter and take the 13th week to plan, rejuvenate, or catch up, the first quarter is done. 

How did you do?

It's pretty straightforward to address. We'll take your annual goal (let's say $350,000 as an example) and we're going to back out what you have in recurring revenue ($110,000 in this example for simplicity's sake). That's $5,000 a week and $240,000 for the year, bringing us to a grand total of needing $87,500 this quarter to be on track for the year.

Are you on pace? There are a couple things we can use to either get back on track if you're off, or to stay on or ahead of pace.

The first step to getting back on pace is to find out where you can generate new business from.
The first to look at is what you need to do to generate additional business. We've got a cookbook strategy we've been taught over the years and we've got some simple, straightforward math to run on it. The second strategy to look at is what you need to do to keep that income on the books and growing. 

If you'd like to have conversations like this with us on an ongoing basis on how to reach the next level, don't hesitate to give us a call or send us an email. Let's touch base soon to talk about how we can make your 2017 better than you ever imaged it could be.

3 Tips for Using Social Media to Grow Your Business

In addition to a website, you need to create social media accounts for your business. I’ll go over three tips to help you fully utilize Facebook, Twitter, and LinkedIn.

Statistically speaking, everyone that you do business with will search for you online before meeting with you. Even people you are already working with enjoy receiving updates or following your online presence.

That is why it is so important to have a professional presence on social media in addition to your professional website. I recommend that you create a professional Facebook page, LinkedIn profile, and Twitter account.

Now, there are three things you need to do when you build your social media presence:

1. Make sure that you have video content. We know from experience that video gets 10 times the reaction that static content does.

2. Include some kind of thought leadership from you and other people in your organization, such as your Chief Investment Officer. That will be useful to your clientele.

3. Stay consistent with your messaging and branding through each platform. If you look at my Facebook, LinkedIn, and Twitter, you will see a common theme throughout.

If you are a little tech savvy, then you may be able to figure video out on your own. Get a desk lamp, a camera, and a microphone, and get going. The problem is that most of us simply won’t sit down and create those videos, so you can also farm it out.
You need to stay consistent with your messaging and branding.
I use a company called Vyral Marketing. Vyral Marketing helps me put the content together and produces all of our videos.

If you have any other questions about using social media to grow your business, just give me a call or send me an email. I would be happy to help you!

2 Revenue Streams You Should Consider Adding to Your Practice

As our industry evolves, it’s important that you consider adding these two revenue streams to your practice.

With the Department of Labor regulation well on its way, I think it’s time to look at your practice in a couple of ways as it relates to finding new revenue streams. Today I have two streams I want to talk about that I think you should highly consider.

The first is financial planning fees. You have a role as a fiduciary inside any retirement account or IRA to provide a fiduciary standard of care. In order to do that, you need to have a comprehensive knowledge of your clients’ unique situations.

If you charge a fee for a financial plan, two things generally happen. The first is that you know your clients are taking your advice seriously. The second is you get all of your client’s information rather than just enough to open an account.

The second potential revenue stream is insurance.

One of my biggest fears as a firm owner is that we will have a generation of children who will inherit their parents’ financial planning situation when they pass away. Because of that, in the investment-based world, we will see fiduciary advice given along the lines of, “You need to buy some more life insurance,” but we won’t see any life insurance actually sold.
You should highly consider adding one or both of these two revenue streams.
I think not being in the insurance space is a vulnerability for all our practices. If you don’t want to sell it yourself, at least refer it out to a professional who you can generate a split business arrangement with.

If you consider a revenue model centered on one or both of these two factors and integrate them into your practice, you’ll have a better opportunity to continue your business without much of a hiccup in terms of revenue streams.

If you have any questions about this topic or other ways to grow your business in the 21st century, please don’t hesitate to give me a call. I’d love to help you. Until then, happy selling!